Question 1: The global resistance to music piracy has never stopped in recent years, but millions around the world still opt for illegal music downloads and streaming. What are the bottlenecks in the development of traditional digital music? And which do you think is the problem, copycats or user consumption habits?
Once user habits change, there will be little market for pirated content. New methods of monetizing music such as streaming playlists and convenient access to unlimited music are making the role of pirates ineffective on a large scale. More and more people are opting for paid streaming services that provide frictionless access to advertising free content.
Question 2: Music piracy is one of the greatest challenges faced in the music industry. In 2017, the rate of music piracy grew by over 14% with over 73 billion visits made to music piracy sites globally. What is music piracy? Why can't traditional technologies overcome the problem of illegal download?
Music piracy is copying and distributing music without the consent of the recording artist or the copyright holder. It’s difficult for traditional methods to overcome music piracy because there are many technologies that make it easy to pirate content at high quality.
A good percentage of international piracy happens not by miscreants, but from music fans who cannot access content in their regions, challenges with payment systems, unwillingness to watch advertising and other reasons other than pilfering. By making it easy for music fans to access musical content using tokens and for rights owners to get paid for their work, they become more willing to open up their content in new regions. CEEK’s approach to combatting piracy is automatic payments of rights owners using smart contracts and use of Ceek tokens for accessing musical content irrespective of geographic location.
Question 3: The solution to illegal download provided by CEEK is based on the decentralization and security of the blockchain. Then, how does it better combine music development with benefits?
Our solution of recording access on the blockchain is to increase accountability of content consumption and ease of access and use. We are tracking legitimately purchased content and making payments to rights owners who otherwise have no means of enforcement outside their local regions. We are making it easy for everyone to access the content that they want, including people who want to pay for musical content but have challenges due to technology incompatibilities, payment systems, advertising and availability. In the future watermarking content on the blockchain will open opportunities to track where breaches are originating.
Question 4: Can CEEK really handle the authorization management of music copyright and simplify tax payment chains with its blockchain solution to pirated music download?
Our goal is increasing revenues for rights holders though secure and accountable systems that pay them for their content. What they do after that is up to them.
Question 5: Some people think that it is quite early to discuss the application effect of blockchain platform and the application of blockchain in the music industry still faces a lot of challenges, such as the transfer of copyright from the old to the new, huge transfer cost and time wasted by the incomplete work information, so what do you think?
We already have a cornucopia of content that we are distributing and reporting on. So the addition of blockchain technology to what we are already doing is simply repositioning the wheel, not reinventing it.
十多年来，我们一直致力于发行数字音乐。我之前创建了XBOX Entertainment 360平台，上面涵盖Eminem等许多数一数二艺术家的音乐。而我们现在所做的一切是多年来我们一直所坚持的自然延伸，我们采用区块链，通过在分布式账本上记录访问权限，简化流程，使其更加高效透明。
We have been distributing musical content digitally for more than 10 years. I created the XBOX Entertainment 360 platform which featured musical content by leading artists such as Eminem and much more. What we are doing is a natural extension of what we have been doing for years, we are simplifying the process and making it more effective and transparent with the use of the blockchain by recording access rights on the distributed ledger.
Question 6: How will CEEK balance revenue dominance and distribution between agencies and artists in the platform application in the future?
Our model is supporting music labels and artists alike. Labels have hubs of artists, that enables built in audiences for any platform. Labels equip artists with a lot of resources, that’s why when you look at the music success pyramid the people generating most of the revenues at the top are those on major labels.
粉丝可以购买CEEK令牌观看演出，与喜欢的艺术家进行VIP互动，购买虚拟商品，投票选择心仪的演出场地，享受教育计划和各种VR体验，同时也可以赚取CEEK令牌来实现这些操作。CEEK VR盈利机会很简单直接，我们并不要求Ceekers做任何他们从未做过的事情。我们上一个在Best Buy发布的音乐于24小时内售罄，现在我们正以数字和虚拟方式进行扩展。我们通过捆绑销售有专利认证的VR 头戴式显示器以及在平台上出售优质音乐来实现盈利。
The millions of artists’ fans can purchase CEEK Tokens to attend events, access VIP interactions with their favorite artists, purchase virtual goods, vote for desired venue performances, educational programing and a variety of VR experiences, while earning CEEK Tokens for performing many of these actions. The CEEK VR revenue opportunity is straight forward, we are not asking Ceekers to do anything that they are not already doing. Our last music release at Best Buy sold out in 24 hours, we are extending that digitally and virtually. We monetize through sales of our patent-awarded VR Headset bundles and purchases of premium content on the platform.
New platforms that talk about getting rid of labels are completely naïve or have flawed understanding of the music business. Most top artists are signed to labels and have long contracts that prevent them from directly distributing their music and in some cases other digital assets without the involvement of the label. Successful independent artists have some kind of “label” affiliation for distribution of their music, touring or marketing. The role of labels today is quite different from what it used to be. A company like Vevo is owned by the labels but distributes music videos for mega and independent artists alike. Our deals are with the labels and they pay the artist. For independent artists we give them the same deal we give to labels, so they will receive the full percentage.
Question 7: It is said that CEEK not only solves the illegal download problem that traditional technologies can’t overcome, but also aims to create an interactive space for artists and fans through the integration of VR and blockchain platform. Can you talk about the background of this idea and how to achieve the entire interactive space ecosystem?
The learning curve and cost of creating quality VR content is quite steep making it unattractive for artists to create content. By creating an interactive studio space for artists to create content we accelerate the process. Content is an essential aspect of getting to mainstream adoption.
我们有良好的工作业绩，曾获得和迪士尼星球大战相同的CLIO奖。还有去年，我们执行制作的专辑赢得了格莱美奖。此外，通过CEEK工作室和平台，我们为Apple，T-Mobile，Berkshire Hathaway的 Richline集团，Sacramento Kings，Orlando Magic和Clear Channel等公司提供了专业知识服务。
We have a proven track record. We won the CLIO Award in the same category as Disney’s Star Wars, and executive produced content that the album won the GRAMMY Award last year. The same level of expertise that we have brought to Apple, T-Mobile, Berkshire Hathaway’s Richline Group, Sacramento Kings, Orlando Magic and Clear Channel etc are what we offer through the CEEK studios and platform.
Question 8: What challenges does the integration of music and VR technology face due to the limitations of VR itself (with numerous application areas and no limits)? How does CEEK’s blockchain solution perfectly incorporate VR technology?
Music is about immersive storytelling and Virtual Reality enables that perfectly. Through Virtual Reality we are able to bring users into the artist mind and world. The demand for top selling artists to perform at live events far outweigh their capacity. CEEK extends the reach of events globally for sold-out shows and offers the capacity for artists to sell unlimited virtual tickets, along with real and digital merchandise. Virtual Reality provides the opportunity to earn missed revenue.
CEEK enables users to virtually “be there” at live performances, while physically being anywhere else in the world. The blockchain integration enables the music rights as well as authenticating virtual assets to their rarity and value.
Question 9: What are the most prominent and most challenging issues for mobile VR at present? How will CEEK solve such problems?
Mobile VR just like the entire VR industry suffers from a dire lack of quality content. Device fragmentation in the industry further complicates the issue. These are the exact challenges that CEEK is solving. We have created a device agnostic platform, so that users can access their content no matter their device. We have also partnered with the world’s largest studios and artists to become one of the most prolific developers of premium story and character driven content that is episodic and highly scalable.
Question 10: I heard that CEEK aims to create a mobile VR virtual interconnected world, can you talk about the future vision?
CEEK is building the Entertainment Metaverse - An interconnected virtual world of exciting venues powered by the Ethereum blockchain, ERC20 Tokens and smart contract technology。